Bang Marc Jacobs – 50ml (For Men)

Fragrant explosion for men is coming with a new creation by Marc Jacobs in July 2010. This is the first fragrance for men from the collection Bang, advertised by Marc Jacobs himself.

Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love.” Said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”

The fragrance will appear exclusively in Bloomingdale`s and in Marc Jacobs’ official shops in July and will be available worldwide from September 2010.

Advertising campaign is very attractive. Marc Jacobs poses nude on a silver bed made of aluminum foil, with a large perfume flacon between his legs! Jacobs appeared in the campaign after his business partner Robert Duffy suggested him to advertise his first perfume for men by himself. “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal.“

Specifications of Bang Marc Jacobs – 50ml (For Men)

FRAGRANCE NOTES
Top Note : black, white and pink pepper
Heart Note : masculine woody
Base Note : elemi resin, aromatic benzoin, vetiver, white moss and patchouli.